Advertising a product.

In my last assignment i had the chance to work in a group of three to advertise something related to our progression route but one of my group mates' progression route is product design so i drifted from architecture a little bit and got into advertising a product which happened to be a spirit drink, Jagermeister. First thing first we had to take the shot. Don't get me wrong, i meant the picture! but because we're advertising this beverage we made two popular cocktail recipes with it and we assorted the picture all together and there we have it, our initial shot.
Later on we thought of turning the background into black and white just to emphasize the main product and he drinks but that didn't worked as we wanted to so we blurred the ultimate background and that what separated the back of the front.
We cut the logo off the bottle and sticked it on the upper left part of the image and added the slogan which describes the product as fun and party based.
Still the image looked normal for us so we had this idea of blurring radially the whole image and erase the middle part to give it that impression of dizziness and phase and that was somehow our vignette effect and for more creativity we added a image of bubbles over the picture and lightened it up so a phase where you can only see the semi vanished bubbles all over the image and that gave the visual effect somehow of the product consumer. All of those effect were made on photoshop, and for some additional safety reasons, we do not own any of the product's logo or recipe neither the drinks' recipes.

Feel free to comment and give your opinion about our ad.